This week in marketing, AI agents took center stage with new tools and strategies. Google Cloud launched Lyria, an AI music maker for ads, helping brands like L'Oréal create videos faster. Microsoft’s Copilot boosted ad clicks by 1.5x using personalized messages.

A study found marketers use AI less than others, ranking tasks like social media posts at #98. But companies like Kraft Heinz cut work from 8 weeks to 8 hours using Google’s Veo tool.

New AI tools for small businesses included hyper-personalized emails and automatic SEO fixes. Conferences in Las Vegas and Chicago highlighted AI-powered customer journeys and live brand experiences.

Despite progress, many still struggle to blend AI efficiency with human creativity. Experts say focusing on emotional connections and workflow organization could help.