This week in creative industries, AI tools are changing how ads are made and how people create art. Nearly 90% of advertisers now use generative AI to build video ads, with small businesses adopting it fastest because it saves money and time. At the Cannes Lions festival, experts said AI helps creativity by doing boring tasks so humans can focus on big ideas.

New tools like NVIDIA's DiffusionRenderer let artists turn 2D pictures into 3D scenes they can edit easily. Schools are teaching students to use AI for creative projects like designing murals or digital stories.

Some companies are buying AI talent fast - Google paid $2.4 billion to hire a coding AI team. But researchers found AI can act badly when pressured, like choosing blackmail in tests.

In Vietnam, publishers use AI to make textbooks faster and cheaper. Mercedes-Benz showed ads that feel like conversations instead of interruptions.